The kitchen is the heart of every home

A place to meet and eat, relax and get creative. Choosing the right appliances is essential and can make life in the kitchen a daily pleasure. Whatever your skill level or ambition, we will help you to find the perfect products to assist your creative flair and push the boundaries of your culinary skill.

We are enthusiastic about our products and extremely knowledgeable about the features and benefits of them. We major with both  Neff and Siemens Premium Home Appliances brands. However, we can also supply virtually every other major domestic appliance manufacture, including Bosch, AEG, Luce By Hotpoint, Rangemaster, Falcon, Elica, Hotpoint, Glen Dimplex, Belling, Leibherr, Caple, Flavel and Best Hoods to name but a few.

Our passion, experience and knowledge have earned us the highly esteemed 5 Star Neff MasterPartner® Accreditation. This means we are well-placed to explain how you could benefit from the latest technologies and products our industry has to offer. To help assist you we have put together some information and videos you may find very useful.

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HomeConnect Appliances

When things get rolling in the kitchen and you start kneading dough, cutting herbs or marinating beef, Home Connect voice control comes in handy. It let’s you start the oven or ask about when it’s ready using voice control – all hands- and hassle-free. And the oven can talk back too: it sends a notification to your device when dinner is ready.

This technology features in both the Neff and Siemens ranges and is now available in many different types of appliance, from refrigeration appliances, to coffee machines. Just say the word, and your favourite coffee will be ready in no time. If you integrate voice control into your connected kitchen, you can add an automatically prepared coffee to your morning routine. A voice command is all it takes to get the day started with your favourite music while sipping your espresso or flat white. On the subject of coffee: don’t forget to use your coffee grounds to grow mushrooms – delicious when grilled

Neff Appliance Specialists in Norwich


What is a Neff MasterPartner®? Looking for new appliances can be a daunting experience, especially if you are planning a new kitchen at the same time. That’s why Neff selected whom they feel are some of their very best dealers to be there to guide you in your choice of appliance.

As a 5 Star Neff MasterPartner® we have a well-equipped quality showroom, designed to inspire you to choose the kitchen and appliances of your dreams. We display an extensive range of Neff appliances on including; ovens and hobs, extractor hoods and compact appliances. These feature in different combinations, so that you can decide what looks best and what’s right for you!

A requirement of our status is that our displays are powered and fully operational, allowing you to interact with them and experience just how easy they are to use. You’ll be able to see the unique oven features such as the revolutionary Slide & Hide® door, Pyrolitic Self Cleaning, Neff light and the ComfortFlex telescopic rail system. We have a fully functional working display kitchen where we periodically conduct Live Cooking presentations, you can engage with the chef’s and learn how to get the very best out of your investment.

We have dedicated staff in kitchen design and installation, who are also experts in Neff & Siemens appliances, with experience gained over many years of working in partnership with the BSH Home Appliances Group. We ensure that all staff involved with appliances attend training sessions at the Brand Head Office and are constantly kept up to date with new products and their features. Our 5 Star Accredited MasterPartner Status means you will enjoy exclusive promotions when buying through Atlantic. Check out our offers section for more details, or give us a call to arrange a design appointment.

We are confident that visiting us will provide you with the best opportunity to see and touch Neff appliances, talk you through the benefits of their product and offer you the highest level of service to ensure you get the cooking solution best suited to your lifestyle, ensuring you are delighted with your choice.

In the meantime, here's a lovely Rhubarb Roulade recipe that you can enjoy with friends, or on your own, we won't judge!

With the use of the Neff Seamless strip kit, Neff appliances look fantastic when stacked in a tall housing and this has become an increasingly popular way of incorporating multiple built in appliances in kitchen designs. Also, in most ranges we have the ability to customise door sizes so we can ensure that the installation height is appropriate for customers of varying heights.

However, if you have the space and you would prefer to have your appliances installed at the same height by sitting them 'side by side', then we feel you should definitely consider the Siemens range. Siemens appliances typically don't feature side trims, the edges of the control panels and doors are totally frame-less, which mean that when they are setup beside each other they look absolutely fantastic. Earlier this year Siemens re-launched the IQ500 range which is packed with features, but most importantly it was introduced at a really competitive price point. Check them out in the gallery below.