Trusted interiors for
Norfolk homes since 1999

A family-run showroom dedicated to beautifully crafted kitchens, bathrooms and interior spaces.

Discover the story behind Atlantic and the values that continue to shape our work today.

For over 25 years, Atlantic has been helping homeowners across Norfolk transform their living spaces with thoughtfully designed kitchens, bathrooms and interiors.

As we move into our next chapter, our brand has evolved to reflect not only where we began, but who we are today.

While our look has been refined, what hasn’t changed is the team behind it, our commitment to quality, and the care we bring to every project.

Same team. Same commitment. A fresh new chapter.

Our Story

Atlantic began in 1999, when Al set out to transform an old Norwich building into a showroom dedicated to quality kitchens and bathrooms. With the help of a committed team of skilled trades, the space was rebuilt from the ground up — laying the foundations for what would become one of the region’s most established home improvement centres.

In 2005, Al’s son Lewis joined the business, bringing fresh energy and a passion for developing Atlantic’s offering while maintaining the standards and personal service that defined its early success.

Through changing times and an evolving marketplace, Atlantic has continued to grow by focusing on craftsmanship, reliability and customer care. Today, we are proud to be supported by a talented team of designers, installers and specialists who share the same commitment to delivering exceptional results.

Over 25 years on, that original dedication to quality and service remains at the heart of everything we do.

Our Journey

1999 – Atlantic founded
2005 – Family ownership established & company incorporated
2015 – Major showroom redevelopment & expansion. The space was rebuilt from the ground up — a transformation that still shapes the character of our showroom today.
2016 – Norfolk’s first Schüller & next125 German kitchen retailer
2026 – Brand evolution & showroom frontage transformation

Experience our Norwich showroom

Our Norwich showroom offers the opportunity to explore a wide range of kitchen, bathroom and interior displays in a relaxed and welcoming environment.

Spanning two floors, you’ll find beautifully curated kitchen displays on the ground floor and immersive bathroom settings upstairs, along with a dedicated tile studio showcasing an extensive selection of wall and floor finishes from around the world.

Here you can experience materials, finishes and appliances first-hand while discussing ideas with our knowledgeable team.

If you’re unable to visit in person, our interactive virtual showroom tour allows you to explore the space at your own pace, view product information and discover features from the comfort of your home.

We are one of the largest independent family run bathroom & kitchen centres in East Anglia. 21-23 Waterloo Road, Norwich, Norfolk, NR3 1EH, UK.

Fully working displays

Most of the products within our showroom are fully powered and ready to experience.

From demonstration kitchen appliances to illuminated bathroom mirrors and audio systems, our displays are designed to help you appreciate how each feature performs in real life — not just how it looks.

We also host occasional live demonstrations within our Neff working kitchen, allowing clients to see appliances in action.

Extensive material choices

Alongside our showroom displays, we offer an extensive range of samples to help you refine every detail.

From kitchen and bathroom door finishes to premium worktops such as Silestone, Dekton and natural granite, as well as flooring, handles, tiles and paint colours — you’ll have the opportunity to explore thousands of combinations.

This breadth of choice allows us to tailor each design precisely to your home and lifestyle.

Flexible design support

We understand that planning a new interior doesn’t always begin in the showroom.

Alongside visiting us in person, you can explore ideas using our online kitchen planner or take a fully interactive virtual tour of our showroom.

If you’ve created a layout at home, we can import your design into our professional software to refine the details, offer guidance and provide a clearer understanding of costs — helping you move confidently to the next stage.

Whether you prefer to start online or face-to-face, we’re here to support you at every step.

What sets Atlantic apart?

✔ Over 25 years of trusted experience
✔ Family-owned, customer-focused approach
✔ Design-led guidance, not sales-led pressure
✔ Complete design, supply & installation service
✔ Specialist German & British kitchen expertise
✔ Carefully selected premium brands & materials
✔ Experienced installation teams & project management.

We take pride in delivering interiors that are as functional as they are beautiful.

German Kitchen Expertise

Atlantic became Norfolk’s first retailer of Schüller and next125 German kitchens, allowing us to offer precision-engineered cabinetry and contemporary design alongside our British collections.

This carefully curated offering enables us to create interiors that combine exceptional quality, functionality and timeless design.

Which? Trusted Trader

We are proud to be endorsed as a Which? Trusted Trader — a nationally recognised accreditation awarded only after a rigorous assessment of business practices, customer service and financial stability.

In November of 2025, we celebrated 10 years as a Which? Trusted Trader, reflecting our continued commitment to transparency, reliability and the highest standards of workmanship.

For our customers, this provides additional reassurance and peace of mind when choosing Atlantic.